Meet our founder aka Charlie wonka

This is Charlotte, our Founder. She looks completely normal, nice even, but she is probably more unhinged than Willy Wonka. The entire world likes chocolate and Charlotte is no different, but when she became a mum she realised that most major food companies do not care about quality ingredients and less sugar. They care about healthy profit margins and wide spread addiction.

In her idealistic new mum phase she went on a holiday to Australia, discovered superfood carob and decided that she could make her own version of healthier chocolate for her family. Easy she thought, how hard can it be?!

Let us tell you - harder than you could possibly imagine, but she did it anyway. At her kitchen table in Yorkshire she developed the recipe you will find in hundreds of independent shops and Holland & Barrett stores across the UK. Not bad for a foodie novice.

By accident we discovered there are thousands of customers who can't eat 'normal chocolate' and so to many Caroboo isn't just a chocolate alternative, it's a moment of joy.

Honest Ingredients

Integrity, sustainability and visibility are at the heart of all decisions we make about where and who we source our raw materials from.

Let's start at the top with the vegetable fats we use in our bars which give them their creamy, melt in the mouth texture; Palm Fat and Shea Butter.

Palm oil or Palm fat has been a controversial topic because when farmed poorly, it can be one of the worst crops in terms of deforestation but, (and a VERY big but) when farmed with consideration for the land it grows on and the communities it supports, palm oil production is without a doubt the most efficient crop in terms of output per hectare.

The key to growing and buying palm that positively contributes to both the ecosystem and farmers is buying consciously and with clear visibility in our supply chain.

How we buy Palm oil matters

The very minimum certification to buy palm oil that is 100% deforestation free is 'RSPO Certified' - Roundtable for Sustainable Palm Oil.

We are a member of this organisation which allow us to verify claims of
where our palm is sourced from. We have taken this a step further because we believe anywhere that improvements can be made, they should - we don't like to take short cuts at the expense of people or planet.

100% guaranteed deforestation free

Our palm is classified as segregated RSPO - other companies like to buy mass balance. The diagram below explains nicely what segregated and non-segregated (mass balance) supply chains mean in general.

This is particularly important to cocoa supply chains too - poorly sourced and farmed cocoa butter can be just as devastating for the environment also leading to the same problems of deforestation and in particular child slave labour.

Caroboo vs Milk Choc

Swipe to see the huge differences between our delicious
bars and the average milk choc bar
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Planet Friendly bunch

We hope you can see that a lot of thought and attention goes into sourcing the most ethical ingredients we can at this stage of our brand.

You can learn more about the sustaibability of the palm we source from our supplier here:

https://www.aak.com/siteassets/sustainability-reports/aak-sustainability-report-2023.pdf

Of course it doesn't stop at the palm and shea, our carob come directly from a 4th generation family farm in Europe and the coconut products we use are from certified fairtrade manufacturers in Indonesia.